Sweat Equity Infrared Sauna

Sweat Equity is San Antonio’s first infrared sauna boutique, offering infrared treatments and complementary services for holistic wellness.

Designed to appeal to young professionals and health enthusiasts, the brand positions Sweat Equity as both a wellness sanctuary and a trendy, contemporary destination.

The visual identity is inspired by the infrared experience, with the 'w' in the logo resembling an infrared wavelength. Additional design elements draw from the dotted patterns of infrared and Red Light Therapy panels, while the color palette reflects the light therapy services. These visuals are consistently applied across all materials, from promotional prints to social media. The brand voice is playful and contemporary, using pop culture music references to create a fun, edgy connection with its audience—encouraging them to get locked in with music and fully enjoy the experience.